WhatsApp A Facebook-owned application has been in the longest time not monetized but seems Facebook is getting serious at monetizing all its products. Facebook at the beginning introduced Messenger Ads which was under “testing” but the company hasn’t shown interest in removing the ads just yet. More so the company also started to monetize their WhatsApp Business app by charging a fee to merchants if they take longer than one day to respond and now this, status Ads.
WhatsApp status Ads are said to be rolled out starting next year, which will be the first monetization method that the company has imposed on the basic WhatsApp. A status feature usually allows users to share timely images, videos, texts and also GIFs with an expiry of 24hours.
It’s unimaginable how WhatsApp with ads will feel like, but at least you have the Intel early so better prepare for this. WhatsApp is the most popular chatting app in the world with 1.5 Billion users per month and has been ad-free since Facebook’s acquisition in 2014.
WhatsApp ads will still be served from Facebook Advertisement. Also, Facebook will roll out more features on the platform to maintain its leading position as a messaging application. About 450million users use WhatsApp status feature every day in comparison to Instagram which only has approximately 400 million users of the Instagram stories feature which is already served by Ads.
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